The set is already a bestseller online.

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The “Seinfeld” foursome are back in Apartment 5A, but this time in miniature form.
Fisher-Price teamed up with Warner Bros. Discovery to release the Seinfeld Little People Collector’s Set. And for Prime Day, it’s available to shop on sale for $12.99, or $12 off its list price, at Amazon — that’s a 48% savings and its all-time lowest price ever.
$22.01$24.9912% offHowever, this deal is exclusive for Prime members only, as part of the retail giant’s Prime Big Deal Days. Not a member? Sign up for a 30-day free trial to take advantage of this deal and all that Amazon Prime has to offer, such as access to Prime Video, two-day free shipping (sometimes even one-day free shipping), discounts at Whole Foods Market, access to exclusive shopping events — like Prime Day and Black Friday — and more.
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The special-edition set features mini figures of the beloved sitcom characters in their signature outfits and props: Jerry in his classic white sneaks and mic in hand; George in a velvet leisure set while eating an éclair (which is definitely not garbage); Elaine in her ’90s curls, rocking a floral skirt.; and Kramer, looking zoned out as ever, eating a chicken leg he likely received from Kenny Rogers Roasters.

The display-worthy packaging, which is designed to look like Jerry’s Manhattan apartment, also packs in dozens of Easter eggs that only those familiar with the show will be able to recognize. Peep the handcrafted Fusilli Jerry sitting on the bookshelf, as well as the ridiculously large Urban Sombrero that proved to be a financial flop for Elaine when she put it on the cover of a J. Peterman catalogue for work.
$22.01$24.9912% offAlthough “Seinfeld” aired its series finale — which Jerry Seinfeld teased about a possible reunion with the cast regarding the sitcom’s last episode — more than two decades ago in 1998, the franchise lives on. The collector’s set for adults is just the latest in a string of product releases catering toward “Seinfeld” fans — both an older generation that tuned into the show in real time and a younger cohort who has binged the series on Netflix. Another bestseller is this “Seinfeld” Apartment Lego Set, which features everything from a marble rye and a Festivus pole to a “Prognosis Negative” VHS tape.
Shop the Seinfeld Little People Collector’s Set, below:

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