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- Verishop is a new e-commerce site that sells a curated selection of women's and men's fashion, home goods, and beauty products.
- Convenience and customer experience are central to shopping at Verishop. It offers free one-day shipping (with no minimum) across most of the site, as well as free returns and 24/7 customer service.
- Verishop also doesn't allow third-party sellers, in order to establish higher degrees of customer trust.
- Now through June 21, Verishop is celebrating its first birthday. Save 25% on full-priced apparel and accessories, 15% on home and beauty, and more using the promo code "BIRTHDAY" at checkout.
There's a new online shopping site in town, and it's ready to take on Amazon.
Verishop is an e-commerce site with all the convenience and customer service that Amazon is known for, plus the trusted shopping experience, curated brands, and discovery opportunities that Amazon can lack and is often criticized for.
Under an executive team that includes the former chief strategy officer at Snap, Inc., vice president of engineering at Dollar Shave Club, and vice president of retail at Amazon subsidiary Quidsi is further proof of a company that not only has experience in retail, but wants to take retail to the next level. Verishop's other founders and employees are former buyers at places like Nordstrom and Saks Fifth Avenue, which are known for selling quality brands, but might now be considered part of the "old guard" of retail.
Verishop breaks past this guard and fills in the gaps, addressing the sweet spot where millennials want to 1) find and shop smaller, innovative brands in one place and 2) receive their purchases in a smooth, quick fashion.
Brand curation is a major way Verishop wants to differentiate itself from other shopping sites that also prioritize convenience. Along with brands like Rebecca Minkoff and Levi's, it carries up-and-coming names, particularly in the digitally native space, like bedding startup Boll & Branch and kitchenware startup Potluck. Across the site, Verishop sells women's and men's fashion, home goods (kitchen, decor, bed, bath), and beauty products (including grooming and wellness spaces).
Knowing that its target customer is interested in influencer recommendations and sustainable or natural products, Verishop features two special sections to address these niche interests. In its Tastemakers shop, you can see picks from fashion and beauty bloggers, interior designers, chefs, and more. Meanwhile, The Responsible Store focuses on natural beauty from brands like Kora Organics and sustainable fashion from brands like Citizens of Humanity.
All the products sold on Verishop are hand picked, and third-party sellers aren't allowed on the site, giving the company a greater degree of quality control and customers the peace of mind that they will always receive the exact product they're expecting to.
Verishop's shipping policy is also very enticing. Shoppers get free one-day shipping, with no minimum order value required, on most orders made in the US (excluding Hawaii, Alaska and Puerto Rico). The only exception to this rule are hazmat items like hairspray or nail polish, which can take longer to ship due to inspection regulations.
Other aspects of shopping at Verishop you should know about include a 30-day free return and exchange policy, competitor price matching within 30 days of purchase, and 24/7 customer service via call or text.
All in all, Verishop is a great new place to check out for a seamless shopping experience from start to finish — from the strong selection of curated, high-quality brands to the quick and trusted shipping expectations.
We explored the site and picked out our own favorites across the fashion, home, and beauty categories. Find our top 10 picks from Verishop below.
Shop all fashion, home, and beauty at Verishop.
Leggings made from recycled plastic
Girlfriend Collective Compressive High Rise 7/8 Leggings, $68
The stretchy, supportive leggings are both comfortable and eco-friendly. Read our review here.
An under-$100 Dutch oven
Milo Classic Dutch Oven (5.5-quart), from $96
A hardworking Dutch oven is an essential piece of cookware to own. Milo's Dutch oven gives you the performance and premium construction of legacy brands at a fraction of the cost. Read our review here.
Sheets made from an eco-friendly material
Ettitude Organic Bamboo Lyocell Sheet Set, $168-$198
Once you've experienced the comfort of bamboo lyocell, you won't be able to go back to any other fabric. It feels silky soft, and it's breathable and thermoregulating so you'll stay cool in bed regardless of the season. Read more about Ettitude here.
A set of kitchen tools and utensils that will actually last
Potluck Utensil Set, $80
It's time to replace your utensil drawer with these professional-quality basics. The 12-piece set includes mixing bowls, spatulas, measuring spoons, and other small tools. Read our review here.
A more convenient form of eyeshadow
Kosas 10-Second Liquid Eyeshadow, $28
This water-based eyeshadow spreads evenly and smoothly over your eyelids to leave behind highly pigmented, crease-resistant color. It comes in eight shimmery colors.
Natural deodorant with a bright and fresh scent
Wildist Tangellow Deodorant, $16
For fresh-smelling armpits without the chemicals, pick up a stick of Wildist's deodorant. The safe formulation and fresh scent, not to mention the nice packaging, make it a bathroom product worth displaying on the counter. Read our review here.
A pair of supportive and stylish socks
Far Afield Multi-Color Block Crew Socks, $19.99
Far Afield is a 3-year-old brand dedicated to using ethical suppliers to make its menswear. In addition to soft cotton-blend socks, you can shop shirts and outerwear from the company.
Apple cider vinegar capsules
Tonik Organic Apple Cider Vinegar Capsules (120-count), $30
Consuming apple cider vinegar may help lower your cholesterol and blood sugar. Tonik's comes in the form of a portable gel capsule.
Hair spray that makes you look like you just left the beach
Playa Endless Summer Spray, $24
Summer might be over, but you can still get the look of effortless, beachy waves with this spray containing southern-California sea salt.
A versatile denim jumpsuit
DL1961 Hepburn Jumpsuit, $171
The focus at DL1961's denim is not only on style and fit. Sustainability is core to its business: The manufacturing process takes half the amount of dye, water, and energy of traditional processes.
Shop all fashion, home, and beauty at Verishop
Connie Chen Connie Chen is a former senior reporter on the Insider Reviews team, where she led coverage of home textiles, home entertaining, and food and drink. While at Insider, she specialized in all the things that enhance life at home, from the most comfortable bed sheets and fluffy pillows to cool online wine clubs and bartender-approved cocktail shakers. She combined rigorous testing methods, conversations with professionals, and active knowledge of the home and kitchen space to help readers get the most out of their money. When she's not changing duvet covers or washing towels twice a day for articles, she loves talking about and trying the newest snacks, drinks, and food gifts. You can see more of her testing process and other behind-the-scenes of being a product journalist on her Instagram @connayreviews. Connie joined Insider Reviews as an early member in 2017 and has also reported on products and services in the style, tech, fitness, travel, and e-learning spaces, with a particular interest and expertise in emerging startups. She has represented the team at CES and moderated panels on media business and the future of retail. Connie graduated from UC Berkeley with degrees in media studies and business administration, which help inform her perspective on and coverage of industry trends, as well as the competitive e-commerce landscape at large. Read some of her work: The 4 best cocktail shakers in 2021 The 7 best women's bathrobes in 2021 The 5 best wine openers and corkscrews we tested in 2021 The 5 best bed sheets we tested in 2021 The 5 best cordless vacuums we tested in 2021 12 direct-to-consumer kitchen startups that are changing the way we shop for cookware and knives 8 tableware startups changing the way we shop for dishes Even chefs experience cooking burnout — here's how they get re-inspired in the kitchen How businesses create successful virtual experiences 50 cookbooks from famous restaurants across the US that will help you recreate their best dishes at home Learn more about how our team of experts tests and reviews products at Insider here. Learn more about how we test kitchen products. Read more Read lessYou can purchase syndication rights to this story here.
Disclosure: This post is brought to you by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at reviews@businessinsider.com.
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